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HAIRCO POPCORN ACTIVATION DRAWS CROWDS AT ICC SYDNEY
HairCo made a lasting impression at the hair exhibition held at the ICC Sydney with a fully branded popcorn machine that attracted a constant stream of visitors over the two-day event. Operated by one of our friendly team members, the popcorn machine served more than 1,000 portions of freshly popped popcorn, helping create an engaging and memorable experience for exhibition attendees.
The activation was designed to encourage social media engagement, with visitors receiving a complimentary popcorn after liking a HairCo post on Instagram. The simple promotion proved extremely popular, driving interaction with the brand while rewarding attendees with a freshly made snack.
Throughout the exhibition, the irresistible aroma of freshly popped popcorn filled the exhibition hall, naturally drawing people towards the HairCo stand. It became a fantastic conversation starter, giving the HairCo team more opportunities to engage with potential customers, demonstrate their products and build brand awareness.
The branded popcorn machine not only created a fun and interactive experience but also helped the stand stand out among the many exhibitors at the event. With strong visitor engagement and a steady queue throughout both days, the activation was a great success and demonstrated how fresh popcorn can become an effective marketing tool at trade shows and exhibitions.
Our branded popcorn machine hire is perfect for exhibitions, trade shows and promotional events, helping businesses increase foot traffic, encourage social media engagement and create memorable brand experiences. If you have any enquiries or require assistance with a booking, please don’t hesitate to get in touch. Arabella would be delighted to help and can be reached at [email protected] or on 0409 845 558.